Source:HIKING(BINZHOU) INTERNATIONAL TRADING SERVICE CO.,LTD AddTime:2014/12/16 11:01:03
In March 19th, China Index Research Institute through investigation and study for more than a month, has completed the domestic first appliance Values Research Report -- "2007-2008 annual Beijing appliance shopping district investigation on white paper" (hereinafter referred to as the white paper). The white paper shows, after 21 years of development, Beijing household appliance retail market has formed four major shopping district along Sanhuan North Sanhuan Madian District, West Sanhuan the Central Television Tower District, South Sanhuan Yangqiao, northeast Sanhuan values - - xibahe. The 4 merchants gathered in Beijing home appliance stores the most important stores, in sales, passenger flow, the product category is occupied the most important position for the Beijing home appliance retail market, indirect radiation to the surrounding area of 37 square metres of KM, annual turnover of 11600000000 yuan of home appliance.
The first domestic appliances business circle authoritative survey
It is understood, the business district investigation before mainly in department stores, real estate industry, investigation on the current domestic appliances business circle is the first in a comprehensive, authoritative survey of home appliances shopping district. According to the introduction China Index Research Institute hosting of this research, the survey lasted nearly a month, by the Chinese Index Research Institute in domestic authoritative website questionnaire, and through field visits, the online questionnaire, on-the-spot questionnaire, questionnaire survey of cut-off end period, a network of more than 5000 copies of valid samples, field investigation about 4000 copies, to participate in the most is the main consumer electronic products, basically has to household electrical appliances store shopping experience, with strong representation.
According to introduction, the survey carried out by mainly through comprehensive evaluation score of four factors, four factors were set to values, values, values of the scale of market attractiveness of convenience, the potential values of the above four factors, respectively including district turnover, home appliance products rich, 20 parameters of stores operating area, product price and promotion, quality of service, shopping environment, visibility, commercial facilities, traffic environment, the surrounding residential areas such as the number, in the investigation of four factors set different weights to the comprehensive score, score is selected by Beijing main market values, and the values of the storefront appraisal analysis, a thorough study of Beijing values.
The State Council Development Research Center Market deputy director Lu Renbo think, as one of the highest degree of marketization industries, the development of home appliance retail industry is a typical representative in the development of China's entire business in the industry, home appliance retail market competition by the laws of the market, with the scientific and representative very large in the layout, the formation of household electrical appliances values actually to some extent represents the development trend of Beijing commercial industry. Lu Renbo said that the purchase of home appliances has become an important part of the residential housing, residents purchase consumer appliances, quality improve year by year, home appliances business aggregation degree more high, to a certain extent, also affected the residential location selection, commercial polymerization and regional block value. Therefore, the research of home appliance values actually also has an important livelihood aspects of meaning, but also has the important guiding sense to the consumer shopping choice, residential choice.
Lu Renbo said, from the formation of Beijing City, the values of view, the main reason from the past to department store, Shang Chao gradually transition to the electrical appliances retail stores. Home appliance sells the earliest location influenced by regional values to a great extent, but with the continuous development of home appliance stores, household electrical appliances store location formed values have been largely affected the location of the department store, in the past ten years, the core values of the already decided by the department store form turned to the household electrical appliances store format transformation. In fact, between the present household appliance retail with department stores enterprises have begun to form an interactive relationship between two values, drive each other, and promote each other in the same area of prosperity.
The person in charge of Haier, Samsung, LG and other domestic and foreign household electrical appliance enterprises tycoon also said that the district data this system release has strong guiding significance for future resources for the household electrical appliance enterprises. In the sales of household electrical appliance enterprises in the law, the two eight law has been occupying the main mainly, namely some quantity accounted for 20% of the stores sales often account for 80% of the whole market, businesses tend to put in promotional resources mainly choose sales accounted for the main force of the store for launch, with super large stores and have super sales force for the shop platform influence the pattern of market. General manager of Haier Beijing branch Chen Zhijing said, this through the authoritative data, businesses can serve as a basis for a promotional resources with the goal to put in, for the core stores in the larger core values of support, to put on the market resources to play a greater role.
Bodied (Beijing) real estate business operation director Guan Wong said that from the perspective of history, values formation is often the result of historical accumulation, forming a conspicuous often after decades, from a hallmark of large commercial enterprises began after the accumulation can drive the peripheral formation of commercial prosperity, and values once formed that is of great significance for the surrounding businesses, mutual cooperation is often formed between these values, form the benign interaction. Values once formed, the surrounding house prices and rents will rise. With the continuous development of Beijing home appliance chain industry, land prices and rents the four main values surrounding the current formation are also compared to the past has the very big promotion.
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