Source:HIKING(BINZHOU) INTERNATIONAL TRADING SERVICE CO.,LTD AddTime:2014/12/16 10:35:05
The same size, spread and sometimes as high as million yuan. The market price disparity, numerous intelligent TV, let many consumer call "cannot read".
A times higher foreign brand price
Reporters recently in the appliance store to see, intelligent TV has become almost essential products of each brand of color tv.
Smart TV foreign brands are dominated by the large size of the launch. For example, a 55 inch Samsung have applications and Internet browser smart TV, at the price of 21999 yuan. However, the smart TV the same size, domestic brands of the price of more than million yuan. Reporter discovery, if not with network function, foreign brand products with the same size of the price difference only mostly in the 20% to 30%.
Market analysts said Yu You Oliver Wyman accepts reporter when the interview, they also note that a similar phenomenon. The last week of the color TV market monitoring results show that in a network function of TV, the average price of 10397 yuan for foreign brands, domestic brands only 4509 yuan. In this regard, I swam that foreign brands compared to the domestic brand has long maintained a certain premium, foreign brands launched more size intelligent TV, high-end positioning, but also pushed up the average price.
"IQ" caused by different price chaos
However, I swam also pointed out that, in addition to these reasons, intelligent TV market is not a concept, but also caused significant confusion in the market price of the.
In fact, as early as in 2009, all major brands of TV manufacturers have been hot Internet TV, TV can be when the computer use, online movies, play games, read the news become each big manufacturer selling point of publicity. Since this year, the Internet TV concept invariably be smart TV replaced, a time of intelligent TV everywhere.
But I swam that each product "IQ" in a different. "In general, if the app store intelligent TV, user experience better, the cost increase is larger. Otherwise, only needs to be improved in the chip, the cost is not increased much".
A sales staff also told reporters, at present, some smart TV is only in the concept of speculation, intelligent TV itself promote the function of most do not have practical value. "Buy television should mainly look at the picture, like online movies, TV on TV, after all, not like in terms of computer video so smooth".
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